Synergy is a concept fraught with ambiguity about its sources and effects, perhaps as a consequence of of previous literature on the subject not distinguishing between these. In this paper, the sources of synergy are separated from the sources of sustainable competitive advantage in order to analyze the competitive implications of different types of synergies, and thus be able to answer the que...

Abstract As reaching UN Sustainable Development Goals 2030 has become the top agenda of global companies, they have prioritized sustainability as a response to grand challenges well potential source competitive advantage. This chapter poses question: whether and how can firms achieve sustainable advantage via sustainability? I critically examine sustainability-based view by arguing that in chan...

Winning business strategies are grounded in sustainable competitive advantage. A company has competitive advantage whenever it has an edge over rivals in securing customers and defending against competitive forces. There are many sources of competitive advantage: making the highest-quality product, providing superior customer service, achieving lower costs than rivals, having a more convenient ...

This paper introduces the concept of strategic advantage and distinguishes it from competitive advantage. This concept helps to explain the full nature of sustainable competitive advantage through uncovering the dynamics of resource-based strategy. A new classification of resources emerges, demonstrating that rents are more relevant than profits in the analysis of sustainable competitive advant...

the present study aims to evaluate and rank marketing appropriate strategies so as to capture sustainable competitive advantage in 3 to5-star private hotels of mazandaran province. due to a comprehensive overview of literature related to marketing strategies, the features and capabilities available in the non-governmental hotels and a conceptual model based on 3and 5-star indicators (capabiliti...

Dynamic capabilities and sustainability practices have become the center of attention for companies globally, but there is still a debate on how organizations can successfully develop dynamic achieve competitive advantage. This paper discusses outcomes comprehensive systematic literature review (SLR) following PRISMA guidelines employs theory to suggest that strategic routines competencies, int...