Advanced services have caught the attention of industries and academics as a way to exploit new customer value propositions. However, existing design methodologies for advanced are limited partially addressing one or some key elements, hence causing confusion in practice. Moreover, human factors not often addressed, even though requires human-centered thinking. Aiming advance body research, cur...

The User-centered design (UCD) game is a tool for human-computer interaction practitioners to demonstrate the key user-centered design methods and how they interrelate in the design process in an interactive and participatory manner. The target audiences are departments and institutions unfamiliar with UCD but whose work is related to the definition, creation, and update of a product or service.

Participatory design involves four types of actors: designers, human factors experts,managers and users. This paper explores gaps between theory and practice based on myexperience with two industrial participatory design settings.