In this paper, we examine the small time-to-expiry behaviour of implied volatility in models of exponential Lévy type. In the at-the-money case, it turns out that the implied volatility converges, as time-to-expiry goes to zero, to the square root of the Gaussian member of the driving Lévy process’ characteristic triplet. In particular, the limit is zero if the Lévy process has no Gaussian part...