The language used in Computer-Mediated Communication (CMC) has been a debated issue for long time. Ever since the normalisation of this method communication, interaction going on only between common people, resulting more expressive and direct communication process. However, recently, elites royalties have also come into CMC platforms which causes confusion people royalties. Therefore, it leads...

Politeness is necessary for the way people socialize. However, some choose to communicate impolitely despite knowing that it’s inappropriate. This study aims find out how use impoliteness strategies in communication, and identify used Vice-Presidential United States of Amerika candidates debate between Mike Pence Sen. Kamala Harris on October 8th, 2020, while also figuring purpose using these d...

This paper highlights the folk perception of impoliteness among Ghanaians in view of Watts’ (2003) notion of first order impoliteness. The study showed that impoliteness is not just an opposite of politeness, but the manifestation of non-cooperation, disapproval, and mutual antipathy through certain communicative behaviours that signal disrespect. These communicative behaviours include ‘interru...

• Mobilizing the impoliteness theory in a marketing context. Unveiling concept of Consumer-to-Brand Impoliteness. Deepening underlying meanings luxury stores. Defining four profiles impolite consumers’ practices: “Being Crude“, “Interferring “, “Mastering“ and “Blaspheming“. Shaping manager’s responses according to perceived level practices. In this article, we use Impoliteness Theory, defined ...

Prior approaches to politeness modulation in natural language generation (NLG) often focus on manipulating factors such as the directness of requests that pertain to preserving the autonomy of the addressee (negative face threats), but do not have a systematic way of understanding potential impoliteness from inadvertently critical or blame-oriented communications (positive face threats). In thi...

This study investigated impoliteness theory from a sociopragmatic perspective in the American action movie “The Kill Team (2019)”. The aimed at; investigating most frequent use of strategies movies, finding out how characters’ is affected by social power and solidarity functions used characters these movies. To achieve objectives researcher implemented qualitative content analysis analyzing eve...