Purpose: The aim and objective of this report is to identify the benefits of interactive communication channels and to advice the FMCG business on how these new methods are better than the conventional methods. Design/ Methodology/Approach:  In this research article facts about advertisement and its effectiveness were collected from different surveys conducted by various agencies. Mainly second...

in today’s turbulent world, the continuity of criticalactivities in the event of disruptions, and also fast recovery and return tobusiness as usual, are vital for sustainable success of companies. maintainingcontinuous delivery of critical business processes in the event of disruptions isa matter of business continuity. business continuity management system (bcms)is concerned with the developme...

Todays business workkows, e.g. in administration, have a strong need for support by information technology, because they heavily rely on the eecient and uent interaction of human actors and artiicial systems. At the same time, workkow tasks supported or automatically executed by computers get more and more complex. Intelligent agents try to cope with both of these settings by providing a Softwa...

ERP implementations have flounced/swept from side to side the business zone from the very beginning since 1990s, serving companies to oblige losing/down outlays and maneuver further well and powerfully. ERP has permitted sectors/division heads to scrutiny their concern data more straightforwardly and cope it more in point of fact. It furthermore has modernized a host of manufacturing/industrial...

Semantic Web technologies will deeply influence the further development of the Internet Economy. A major challenge is, however, to find a practical solution for trust problems arising from their deployment in real-world scenarios. In this paper we develop a concrete application scenario based on Semantic Web technologies for the domain of business to consumer electronic commerce to illustrate t...