نتایج جستجو برای: intention to purchase
تعداد نتایج: 10623410 فیلتر نتایج به سال:
abstract this study investigated the predictability of variables from a motivational framework as well as individuals qualities to predict three non-linguistic outcomes of language learning. gardners socio-educational model with its measures has been used in the current study. individual qualities presented in this study include (1) age, (2) gender, and (3) language learning experience. the...
One of the issues Iran is facing with is boycott, which relates to various aspects. The purpose of this paper is to study the impact of boycott intention on purchase decision among consumers of American toothpastes in Tehran through marketing mix. Three hypotheses were formulated, among which the third one was not supported. The sample was 345 American toothpastes consumers. Data were gath...
these days, all department stores make an effort to provide their clients with valuable products in order to project the best image for them. as a result, clients’ comprehension risk will decrease and they will be more willing to repurchase. having a good image is really important for the department stores because it makes an impression on clients’ comprehension of both quality and risk. consid...
Today, with the removal of barriers to trade between countries, we are witnessing the emergence of the phenomenon of globalization at the level of international trade and the confrontation of consumers with the products of different countries. This shows the importance of identifying the factors affecting on purchase intention of customers. The aim of this study was to investigate the effect...
Online purchase behavior is definitely an interesting and relevant issue for marketeers today. In this paper, we report on a study into the antecedents of online purchase intention for B2C websites. In particular, this research juxtaposes two competing models that explain online purchase intention. The first model is trust-oriented and argues that online purchase intention is primarily predicte...
This study aims to examine the impacts of the new ecological paradigm, environmental collective efficacy, environmental knowledge, and collectivism on the green purchase intention of Korean and Chinese consumers. Although some studies have researched the relationship between cultural influences and green purchase behaviour, a study on the moderating effect of collectivism on the formation of gr...
Measuring the quality of mobile shopping (m-shopping) system provides retailers with a greater understanding of what improvements need to be made along the way to increase purchase intention and organizational performance. M-shopping is an alternative sales channel available to optimize marketing investments as it can be tailored to customer’s purchase intention and ultimately to drive sales. T...
In this paper we report on a study into the antecedents of online purchase intention for B2C websites. In particular, this research juxtaposes two competing models that explain online purchase intention. A replication was carried out of the trust-oriented study by Jarvenpaa, Tractinsky, and Vitale (2000), and the websiteoriented model from Chau, Au, and Tam (2000), first developed by Davis (198...
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