This study aims to investigate the effect of market sensing capability (MSC), customer relationship management (CRM) and Electronic-marketing strategy (e-MS) on marketing performance (MP). tries solve gap between performance. Respondents this were 192 owners or leaders Muslim fashion SMEs in Central Java. A hierarchical regression analysis was used for data analysis. The results showed that hav...

the present study aims to evaluate and rank marketing appropriate strategies so as to capture sustainable competitive advantage in 3 to5-star private hotels of mazandaran province. due to a comprehensive overview of literature related to marketing strategies, the features and capabilities available in the non-governmental hotels and a conceptual model based on 3and 5-star indicators (capabiliti...

the strategic planning of marketing and the application of marketing strategies for achieving sustainable competitive advantages are of the factors that help the survival of producers of agricultural organic products. although, there are evidences of the growth of organic farming in iran but, there are no useful information and proposals for making marketing strategies in organic production hol...

Over the past few years, mobile marketing has generated an increasing interest among academics and practitioners. While numerous studies have provided important insights into the mobile marketing, our understanding of this topic of growing interest and importance remains deficient. Therefore, the objective of this article is to provide a comprehensive framework intended to guide research effort...

Many of the models and approaches outlined in other chapters of this book address single marketing issues (promotional spending, pricing, salesforce deployment, etc.) within the context of any organization where other factors are assumed constant. For the most part, such approaches are 'bottom-up', and closely akin to the operational philosophy of traditional ORIMS. Consider, in contrast, a lar...

Consumer relationship management (CRM) requires detailed information and business knowledge for successful adoption. Data mining techniques are widely used in business administration, the financial industry, and marketing. Mining techniques provide decision administration reference for enterprises by integrating useful information and discovering new information from different perspectives. In ...

one of the really important challenges facing agricultural producers is the choice of their product distribution channels. the present study is aimed at investigating the citrus marketing channel strategy and its determinants among citrus orchardists of mazandaran using a nested logit model. some two hundred and fifty two orchardists from 15 cities of mazandaran were taken as the study samples....

The purpose of this essay is to learn about the marketing plans and techniques required by Islamic insurance companies grow their business. In process, an important plan must be implemented, with main goal company being a broad market reach. So, before entering market, strategy needed that details all have been prepared, complete integrated, ensures company's objectives can met through implemen...