With the development of internet, some online social communities have been founded, most people, in such online social communities, have good relationships with the other people, they believe in each other and share a lot of business experience. Relational marketing, based on online social marketing, becomes an important marketing channel. In this paper, relationship quality is defined as the m...

Agricultural products marketing network resources have many advantages, such as large data makes the agricultural marketing environment has changed dramatically, e-commerce platform also provides a new sales channel. In this paper, the author analyses the E-business platform of agricultural products and rice marketing channel based on network big data. Through big data technology, agricultural ...

As business-to-business marketing channels become more international in scope, communication in channels occurs among a more diverse set of channel participants from different national cultures. Do such cultural variations influence channel communications and if so, how? This study examines these questions in international business-to-business marketing channels comprised of channel members rep...

Multi-channel marketing attribution modeling is a two-stage process. First, the value of exposure from di erent marketing channel needs to be estimated. Next, the total surplus achieved needs to be assigned to individual marketing channels by using the exposure e ects from the rst stage. There has been limited work in exploring possible choices and e ects of determining the value of exposure to...