نتایج جستجو برای: marketing techniques
تعداد نتایج: 677974 فیلتر نتایج به سال:
Marketing departments handles with a great volume of data which are normally task or marketing activity dependent. This requires the use of certain, and perhaps unique, specific knowledge background and framework. This article aims to introduce an almost unexplored research at marketing field: the ontological approach to the Database Marketing process. We propose a generic framework supported b...
Political marketing is a science embarked on political sociology with the onset of a crisis in democracies. This science was gradually recognized in the context of accepting the idea and meaning in the audience and continued to expand and deepen at both the domestic and international levels. In this research, a new framework for political marketing, called "action-based political marketing", h...
Quantitative models have proved valuable in predicting consumer behavior in the offline world. These same techniques can be adapted to predict online actions. The use of diffusion models provides a firm foundation to implement and forecast viral marketing strategies. Choice models can predict purchases at online stores and shopbots. Hierarchical Bayesian models provide a framework to implement ...
Introduction: Many health problems are caused by inappropriate behavior and attitudes. On the other hand, social marketing process uses commercial marketing principles and techniques to influence individual’s behavior. Health sector organizations can, therefore, correct undesirable behaviors and attitudes by effective implementation of social marketing programs, thus prevent the risk of m...
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