Two experiments investigated the influence of automatic and strategic processes on associative priming effects in a perceptual identification task in which prime-target pairs are briefly presented and masked. In this paradigm, priming is defined as a higher percentage of correctly identified targets for related pairs than for unrelated pairs. In Experiment 1, priming was obtained for mediated w...

Previous studies [Marcel, A. J. (1983). Conscious and unconscious perception: Experiments on visual masking and word recognition. Cognitive Psychology, 15(2), 197-237; Wentura, D., & Frings, C. (2005). Repeated masked category primes interfere with related exemplars: New evidence for negative semantic priming. Journal of Experimental Psychology: Learning, Memory, and Cognition, 31(1), 108-120] ...

Earlier studies have suggested that information from a prime stimulus can be integrated with target information even when the two stimuli appear at different spatial locations. Here, we examined such location invariance in a masked repetition priming paradigm with single letter and word stimuli. In order to neutralize effects of acuity and spatial attention on prime processing, subliminal prime...

Recent studies challenged the classical notion of automaticity and indicated that even unconscious automatic semantic processing is under attentional control to some extent. In line with our attentional sensitization model, these data suggest that a sensitization of semantic pathways by a semantic task set is necessary for subliminal semantic priming to occur while non-semantic task sets attenu...

Multiple Session Masked Priming was used to investigate differences between individuals in the fine-tuning of their lexical representations. The form-priming effects were determined separately for each of the 50 participants, from the patterning of masked priming effects over three neighbourhood (N) levels. At each N level, primes varied in their orthographic similarity to the target Identity, ...

This study investigated morphological decomposition of Tagalog infixed, prefixed, and suffixed words using the masked priming paradigm. We directly compared ni- prefixed -in to examine whether infixes are processed similarly other affixes during early automatic decomposition. found significant effects for words, but no semantic or orthographic similarity priming. Magnitudes infixed were no...

The time course of cross-script translation priming and repetition priming was examined in two different scripts using a combination of the masked priming paradigm with the recording of event-related potentials (ERPs). Japanese-English bilinguals performed a semantic categorization task in their second language (L2) English and in their first language (L1) Japanese. Targets were preceded by a v...

The present research investigated whether the affective priming paradigm from Fazio, Sanbonmatsu, Powell, and Kardes (1986) can be used as an implicit measure of person schemata. Names and faces of friends or romantic partners and of a disliked person were used as primes. It was explored whether: (1) stimuli relating to liked and disliked persons elicit congruency priming effects similar to tho...

Research with the evaluative priming paradigm has shown that affective evaluation processes reliably influence cognition and behavior, even when triggered outside awareness. However, the precise mechanisms underlying such subliminal evaluative priming effects, response activation vs semantic processing, are matter of a debate. In this study, we determined the relative contribution of semantic p...