Although moral reasoning is able to account for some of the variability in moral behavior, much remains unexplained. Recently, a number of components of personality have been proposed as bridging the gap between moral reasoning and moral behavior. The present study investigates the role that identity integration (the extent to which one’s moral values have become integrated into identity) and r...

Recent ethical decision-making models suggest that individuals' own view of their morality is malleable rather than static, responding to their (im)moral actions and reflections about the world around them. Yet no construct currently exists to represent the malleable state of a person's moral self-image (MSI). In this investigation, we define this construct, as well as develop a scale to measur...

Psychologists who study morality have argued that moral behavior is influenced by how central morality is to one’s sense of self. For instance, individuals who are considered to be moral exemplars tend to place more importance on moral traits and values when defining their self-concepts (Colby & Damon, 1995). This paper takes the next step of examining individual variation in a construct highly...

In several studies, the authors examine the potential to leverage a consumer’s moral identity to enhance brand and company identification and promote goodwill through community relations. Studies 1a and 1b show that even when opportunity costs are equivalent (subjectively or economically), consumers who also have a highly self-important moral identity perceive the act of giving time versus mone...

BACKGROUND Recent work on cognitive-behavioural models of obsessive-compulsive disorder has focused on the roles played by various aspects of self-perception. In particular, moral self-ambivalence has been found to be associated with obsessive-compulsive phenomena. AIMS In this study we used an experimental task to investigate whether artificially priming moral self-ambivalence would increase...

Recent theorizing in moral psychology extends rationalist models by calling attention to social and cultural influences (J. Haidt, 2001). Six studies using adolescents, university students, and adults measured the associations among the self-importance of moral identity, moral cognitions, and behavior. The psychometric properties of the measure were assessed through an examination of the underl...

Moral agency is manifested in both the power to refrain from behaving inhumanely and the proactive power to behave humanely. Moral agency is embedded in a broader sociocognitive self theory encompassing self-organizing, proactive, self-reflective, and self-regulatory mechanisms rooted in personal standards linked to self-sanctions. The self-regulatory mechanisms governing moral conduct do not c...