Nudging is a promising approach, in terms of influencing people to make advisable choices range domains, including cybersecurity. However, the processes underlying concept and nudge’s effectiveness different contexts, long term, are still poorly understood. Our research thus first reviewed nudge differentiated it from other interventions before applying cybersecurity area. We then carried out a...

economics has hit the mainstream in the last decade with popular books like freakonomics and the undercover economist reaching the masses. these authors have used their toolkits far beyond the narrow scope of money and finance and answered questions pertaining to anything from social policy to demographics to crime. their appeal has largely been their ability to explain that small underlying fo...

To nudge is to design choice contexts in order to improve choice outcomes. Richard Thaler and Cass Sunstein emphatically endorse nudging but reject more restrictive means. In contrast, I argue that the behavioral psychology that motivates nudging also motivates what may be called jolting—i.e. the design of choice content. I defend nudging and jolting by distinguishing them from the sometimes op...

BACKGROUND "Nudging"-modifying environments to change people's behavior, often without their conscious awareness-can improve health, but public acceptability of nudging is largely unknown. METHODS We compared acceptability, in the United Kingdom (UK) and the United States of America (USA), of government interventions to reduce consumption of sugar-sweetened beverages. Three nudge intervention...

Nudge politics capitalize on psychological insights on human behavior to inform central policies. The scope for such policies to bring about large improvements in individual behavior for relatively little cost has captured the imagination of governments worldwide. “Nudging” involves using choice architecture—the ways decisions are framed or presented—to modify choosers’ behavior (Thaler and Sun...

in his insightful editorial, nir eyal explores the connections between nudging and shaming. one upshot of his argument is that we should question the principle of the least restrictive alternative in public health and health policy. in this commentary, i maintain that eyal’s argument undermines only a rather implausible version of the principle of the least restrictive alternative and i sketch ...

To nudge is to design choice contexts in order to improve choice outcomes. Richard Thaler and Cass Sunstein emphatically endorse nudging but reject more restrictive means. In contrast, I argue that the behavioral psychology that motivates nudging also motivates what may be called jolting—i.e. the design of choice content. I defend nudging and jolting by distinguishing them from the sometimes op...