There is a need to enhance the effectiveness and reach of complex health promotion initiatives by providing opportunities for diverse health promotion practitioners and others to interact in online settings. This paper reviews the existing literature on how to take health promotion communities and networks into online settings. A scoping review of relevant bodies of literature and empirical evi...

This paper studies the impact of sales promotion on consumers’ intention to purchase online in the setting of a consumer-to-consumer (C2C) marketplace. The research is grounded in the theory of Technology Acceptance Model (TAM). We test a number of hypotheses empirically about the relationship between online sales promotion, TAM and C2C online purchasing intention. The finding of this study sug...

We consider online resource allocation under a typical non-profit setting, where limited or even scarce resources are administered by not-for-profit organization like government. focus on the internal-equity assuming that arriving requesters homogeneous in terms of their external factors demands but heterogeneous for internal attributes demographics. Specifically, we associate each requester wi...

Online discussion forum, which plays an important role in online criticism, provides useful information such as online commentaries generated by other users. The paper uses regulatory focus theory to explain how online commentaries are processed differently depending on the user’s information processing style and how each self-regulatory mode moderates the impact of online commentaries on one’s...