Abstract Social media has become explosive, permeating every sphere of the socio-cultural lives individuals and businesses, causing nations to technologically evolve. The dramatic growth in adoption use social beneficial Small Medium Enterprises (SMEs), significantly contributing resolving a nagging challenge effectively advertising their goods services. Consequently, SMEs can achieve business ...

In a very competitive mobile telecommunication industry business environment, marketing managers need a business intelligence model that allows them to maintain an optimal (at least a near optimal) level of churners very effectively and efficiently while minimizing the costs throughout their marketing programs. As a first step toward optimal churn management program for marketing managers, this...

This study tries to expand the understanding of the relationship between transformational leadership and organizational innovation at the organizational level. This research proposes a conceptual framework to explain the components of transformational leadership while focusing on the relationship between each component and organizational innovation. A sample of 219 managers from 63 companies in...

A Developing Model of Relationship Among Service Quality, Consumer Satisfaction, Loyalty, and Word of Mouth in Islamic Banking. This research aims to develop a measurement tool of service quality in Islamic banking sector, and examine its relationship among satisfaction, word of mouth (WOM), and consumer loyalty. A convenience sampling of 235 respondents collected from seven locations in the Lh...

Over the past 15 years, the use of Partial Least Squares (PLS) in academic research has enjoyed increasing popularity in many social sciences including Information Systems, marketing, and organizational behavior. PLS can be considered an alternative to covariance-based SEM and has greater flexibility in handling various modeling problems in situations where it is difficult to meet the hard assu...

Recent methodological developments building on partial least squares (PLS) techniques and related ideas have significantly contributed to bridging the gap between factor-based and composite-based structural equation modeling (SEM) methods. PLS-SEM is extensively used in the field of e-collaboration, as well as in many other fields where multivariate statistical analyses are employed. We compare...

Use of the partial least squares (PLS) method has been on the rise among e-collaboration researchers. It has also seen increasing use in a wide variety of fields of research. This includes most business-related disciplines, as well as the social and health sciences. The use of the PLS method has been primarily in the context of PLS-based structural equation modeling (SEM). This article discusse...