An important problem facing managers is how to enhance the credibility, or believability, of their earnings forecasts. In this paper, we experimentally test whether a characteristic of a management earnings forecast—namely, whether it is disaggregated—can affect its credibility. We also test whether disaggregation moderates the relation between managerial incentives and forecast credibility. Di...

Electronic word of mouth (eWOM) has been an important factor influencing consumer purchase decisions. Using the ABC model of attitude, this study proposes a model to explain how eWOM affects online discussion forums. Specifically, we propose that platform (Web site reputation and source credibility) and customer (obtaining buying-related information and social orientation through information) f...

This study develops and tests a model of online trust of a health care website. The model showed a statistically strong fit to the data (N=176). Trust was significantly explained by perceptions of credibility, ease of use, and risk. Perceived ease of use was a direct predictor of trust and an indirect predictor through credibility. Credibility was both a direct predictor of trust and an indirec...

Credibility is an old yet modern topic. It has a particular significance in the current trend of market economy. However, China is facing a serious crisis of credibility nowadays. This paper proposes the suggestion of building credibility system in China from legal perspective.

In this paper, we examine user perception of credibility for news-related tweets. We conduct a user study on a crowd-sourcing platform to judge the credibility of such tweets. By analysing user judgments and comments, we find that eight features, including some that can not be automatically identified from tweets, are perceived by users as important for judging information credibility. Moreover...

Credibility is a perceived quality and is evaluated with at least two major components: trustworthiness and expertise. Weblogs (or blogs) are a potentially fruitful genre for exploration of credibility assessment due to public disclosure of information that might reveal trustworthiness and expertise by webloggers (or bloggers) and availability of audience evaluations. The objectives of the plan...

It is a common strategy to use celebrity endorsers in marketing campaigns. However, scientific literature on the effective use of celebrity endorsers has mainly focused on the credibility and the attractiveness of the celebrity. This study examines another endorser characteristic, which, despite other fields of psychological research confirming its importance, has not received much attention wi...

This paper discusses the factors affecting the adoption of electronic tax-filing systems. Using the technology acceptance model (TAM) as a theoretical framework, this study introduces “perceived credibility” as a new factor that reflects the user’s intrinsic belief in the electronic tax-filing systems, and examines the effect of computer self-efficacy on the intention to use an electronic tax-f...

Building upon the persuasion theory in the social psychology literature, this study investigates how companies can use microblogging services to influence consumers’ participation and brand loyalty. We develop and empirically test our research model using an online survey in China. Our findings show that persuasion factors, including information quality, perceived similarity, and source credibi...