Post-marketing studies could be ideal post hoc sources of biologic materials. The US Food and Drug Administration (FDA) mandates post-approval/marketing studies that focus on the exploration of safety signals associated with new therapeutics. These studies are often disease-specific, are large, and are national in scope thereby improving the generalizability of their findings. Several post-mark...

This paper shows that a seller can benefit from “strategic demarketing,” a practice that purposely suppresses marketing efforts to discourage demand even if such efforts are costless. By modestly marketing a product, the seller reduces sales ex ante but improves its quality image ex post, as buyers attribute any lackluster sales to insufficient marketing rather than low quality. The findings sh...

− This article describes fundamentals of Global Advertising Strategies' MPT3 Continuum TM framework − a set of mathematical and visual models designed to optimize marketing campaigns in respect to P&L, ROI and price/performance ratios. Various non-linear optimization techniques were created and implemented for numerous niche − targeted marketing campaigns. Pre-and post-campaign surveys are cons...

nowadays, experiential marketing has turned into one of the critical strategies for the survival of many companies. the concept of experiential marketing suggests presenting a unique and memorable experience in which, by creating excitement, it can depend the consumers to goods and services emotionally and so affect the behaviors of customers. this research aims to evaluate the effects of exper...

The objective of this project is to identify major obstacles retail marketers faced since the COVID-19 pandemic, and which methods can be identified as “future marketing” for post-pandemic environment. An in-depth analysis brands, insightful surveys, consumer trends has been conducted. From method, four challenges have identified. First, a change in overall safety guidelines that force companie...

As the COVID-19 pandemic affected entire world, companies had to develop new techniques and practices adapt digital transformation, there came a need for change, restructuring of organizational management policy with reference marketing communication processes strategies, procedures, as well an awareness technologies that are bridge towards online environment. New innovative enablers efficiency...