This research studies the effect of “disconfirmation”—the discrepancy between the expected and experienced quality of the same product—on the behavior of consumers leaving product reviews in an online setting. Specifically, we posit that an individual’s pre-purchase expectation is driven by the product ratings she observes and the credibility of the review system she perceives at the time of pu...

a r t i c l e i n f o This study analyzes the perceptions which induce customers to purchase over the Internet, testing the moderating effect of e-purchasing experience. We distinguish between two groups: (1) potential e-customers, who are considering making their first e-purchase, and (2) experienced e-customers, who have made at least one e-purchase and are thinking about continuing to do so....

consumer purchasing decisions relating to foreign products are influenced by economic, psychological and sociological factors. this study attempts to relate such rarely studied variables as animosity and ethnocentrism to concepts taken from consumer behavior which are brand image and purchase intention. consequently, this study attempts to provide insights into how brand image, consumer ethnoce...

Despite the fact that consumers’ post-purchase behavior has been a focal point of consumer behavior literature for decades, studies investigating online consumer behavior have mostly been focused on exploring the adoption phase, i.e. pre-purchase behavior. Trust plays a pivotal role in both consumers’ adoption decisions, but also in ongoing customer relationships. Thus, we argue that studies in...

Recent studies suggest that satisfaction with price affects overall customer satisfaction. In the internet market, customer satisfaction is determined by two separate measures: satisfaction with the pre-purchase experience (e.g. ease of use, selection) and satisfaction with the post-purchase experience (e.g., delivery, order tracking, customer service). Using data collected by a commercial web ...