The purpose of the study is to create the advertising more effective to influence the audience being targeted. The study mainly concerned with the advertisement campaigns to target the audiences belonging from the different cultures. The theory posits that the combination of factors such as humor, medium uniqueness, marketing strategy, national cultures and consumer motives all constitute the e...

nowadays, the audience plays a key role in the interpretation of cultural products including movies. thus, discovering how the audience make sense of and interpret things can lead us to the social world underlying such interpretations. women are among audience who could have different readings based on their cultural and generational experiences and background. based on the interpretive paradig...

the aim of this study was to survey the effect of arousal by the presence of audience and music and their comparison on learning and performance of basketball dribbling. subjects were 36 healthy and non-athlete girls (mean and sd of age 21.8±2.23 years, height 163.4±6.19cm and weight 57.5±10.13kg) were divided into three groups of audience (n=12), music (n = 12) and control (n = 12) randomly. t...

statement of problem: the replacement of missing teeth with implant-associated restorations has become a widely used treatment modality in recent years. the length of dental implants may be a critical factor in achieving and maintaining osseointegration. purpose: the aim of this study was to evaluate the survival rate and bone loss of dental implants with different lengths materials and methods...

— In this paper we present the results of our user study about status message sharing on the Social Web. The study revealed the privacy and information noise (sometimes originating from gap of understanding and sometimes from lack of significance) to be the key problems in the domain and allowed us to unveil their nature. Further on we present the existing solutions and workarounds for those pr...

congenital nasolacrimal duct obstruction (cnldo) is a common disease in children. the classic treatment of cnldo is probing that was done around one year old. however, controversy exists regarding the outcome of probing in children older than one year. this study aimed to find the cure rate of initial probing for cnldo and identify factors producing the failure rate in old age. in this retrospe...

The importance of sport as a social, psychological, and cultural agenda in today’s world can by no means be denied. This is, as a rule, reflected in all its aspects through the language of media. The present descriptive study has thus tried to investigate how the language of sports media shape sport consumers such as coaches, players, the audience, and sporting officials at large. For this purp...