the main purpose of this paper is to introduce a concept of$l$-fuzzifying topological groups (here $l$ is a completelydistributive lattice) and discuss some of their basic properties andthe structures. we prove that its corresponding $l$-fuzzifyingneighborhood structure is translation invariant. a characterizationof such topological groups in terms of the corresponding$l$-fuzzifying neighborhoo...

In several product categories, retailers have launched store brands to compete with national brands on both price and quality. Furthermore, in some of these categories, retailers have appointed a national brand manufacturer as category captain to help expand its sales in all quality tiers within the category. However, category captains may exhibit opportunistic behaviors and even diminish the c...

with increasing competition in today’s markets, the vital point for companies is to maintain their market shares. therefore, marketers try to vitalize the companies’ brands, in order to maintain their position in market. whereas, creation a new brand is very costly and time consuming and its chance of success is limited, nowadays, more than ever, marketers are trying to achieve their goals thro...

This study examines the effects of consumer-based product creativity (i.e., novelty and meaningfulness dimensions), product-brand fit, product-category fit on attitude toward purchase intention. A total 544 university students participated in a survey, which respondents were exposed to stimulus image then required respond questionnaire. Structural equation modelling results show that significan...

Let $X$ be a sufficiently nice scheme. We survey some recent progress on dualizing complexes. It turns out that a complex in $kinj X$ is dualizing if and only if tensor product with it induces an equivalence of categories from Murfet's new category $kmpr X$ to the category $kinj X$. In these terms, it becomes interesting to wonder how to glue such equivalences.