Nowadays companies increasingly derive revenue from the creation and sustenance of long-term relationships with their customers. In such an environment, marketing serves the purpose of maximizing customer lifetime value (CLV) and customer equity, which is the sum of the lifetime values of the company’s customers. A frequently-encountered difficulty for companies wishing to measure customer prof...

Using recent financial and traffic data on a large sample of airports worldwide, we develop a composite non-standard profit function approach to estimate cost and revenue efficiencies of Spanish airports. Results show that, while profit margins under cost-efficient conditions are consistent with the existing literature, the important losses experienced by small airports in Spain are largely due...

In 1993, National Car Rental faced liquidation. General Motors Corporation (National's parent) took a $744 million charge against earnings related to its ownership of National Car Rental Systems. National faced liquidation, with the loss of 7,500 jobs, unless it could show a profit in the short term. National initiated a comprehensive revenue management program whose core is a suite of analytic...

This study examines revenue management in terms of a framework adapted from Maguire and Rouse (2004). This framework is used to analyse the way revenue management is organised at a large broadcasting organisation. The aim of this analysis is to investigate the structuring of the revenue and cost management efforts. When selling a product or service revenue and cost are usually known and hence t...

OBJECTIVE To examine whether the nationwide smoking ban, imposed in 2007, had an impact on the profitability of Belgian restaurants. DATA AND METHODS Objective financial reporting data on 1613 restaurants were analysed with return on assets as the outcome measure. The data were collected from the Belfirst database and cover the period 2004-2009. To assess the impact of the smoking ban, a diff...

in this study, in order to consider the effects of cash flow fluctuations on project profitability, the new risk kind indicators are proposed to assess projects risk. firstly, project cash flow calculates on the basis of cost and revenue data in an lng project. then distribution curves of two variables, oil price and interest rate of foreign loans, are utilized to determine distribution curve o...

Profitability for leading corporations depends on increasing revenue while containing advertising and marketing costs. In an effort to acquire a complete customer profile, many organizations have created large, customer-centric relational databases. After compiling and centralizing customer data, companies are faced with the challenge of translating volumes of customer data into knowledge that ...

Dedicated outpatient imaging centers offer hospitals an opportunity to meet stakeholder expectations, maximize market share, and increase revenue. However, because outpatient imaging centers operate according to different business strategies and principles compared with hospital-based operations, many hospitals are challenged to operate outpatient facilities effectively. This article addresses ...