We propose a consistent utility-based framework to jointly explain a household’s decisions on purchase incidence, brand choice and purchase quantity. The approach differs from other approaches, currently available in the literature, as it is able to take into account consumption dynamics. In the model, households derive utility from consumption, and they relate their purchase behavior to consum...

Over the years, researchers have found that promotion makes consumers switch brands and purchase earlier or more. However, it is unclear how promotion affects consumption, especially for product categories that are perceived to be versatile and substitutable. In this paper, we propose a dynamic structural model with endogenous consumption under promotion uncertainty to analyze the promotion eff...

Online games increasingly sell virtual goods to generate real income. As a result, it is increasingly important to identify factors and theory of consumption values that affect intent to purchase virtual goods in online games. However, very little research has been devoted to the topic. This study is an empirical investigation of the factors and theory of consumption values that affect intent t...

purchase and consumption are an inseparable part of man’s social actions and play a vital role in allocating resources for the production of various products, their distribution pattern as well as economic, political and social development. if this issue is to be seen from the perspective of consumer behavior, consumption patterns and purchasing are considered a cultural phenomenon to be explai...

O the years, researchers have found that promotion makes consumers switch brands and purchase earlier or more. However, it is unclear how promotion affects consumption, especially for product categories that are perceived to be versatile and substitutable. In this paper, we propose a dynamic structural model with endogenous consumption under promotion uncertainty to analyze the promotion effect...

fish is one of the healthy foods and a rich source of animal protein average household consumption of fish in our soceity is such a low in that one can rarly find it in a family food basket. therefore, this study aimed at analyzing the factors affecting consumption of fish among tabrizian households. to do this, a total of 224 questionnaires was conducted using clustered two- stage sampling met...

F several of the largest supermarket product categories, such as carbonated soft drinks, canned soups, ready-to-eat cereals, and cookies, consumers regularly purchase assortments of products. Within the category, consumers often purchase multiple products and multiple units of each alternative selected on a given trip. This multiple discreteness violates the single-unit purchase assumption of m...

Customers are the important strategic resources for the companies in E-commerce market, understanding customer’s consumption characteristics as soon as possible becomes more important for companies to win in a competitive online market. The paper tries to construct a model to represent the customer’s consumption characteristics based on a little information about this customer’s purchase behavi...