This study examines the influence of joint information framing and personality traits on housing purchase decisions, specifically in context COVID-19 pandemic. Using a between-subjects experimental design, we found that negative has stronger impact decisions for optimistic participants compared with pessimistic ones. Additionally, high-price anchoring greater effect intention pessimists, while ...

Retailers’ efforts to monetize consumer location data remain dominated by inefficient protocols (e.g., geofencing) that customize marketing interactions based solely on app users’ current location. Although extant trajectory mining techniques can remedy these shortcomings, they require high-frequency data, which poses severe risks consumers’ privacy. The authors present a novel method extract v...

The conventional wisdom in web design literature is that an online shopping website should be free of distracting features; such as animated banners, pop-ups and floating advertisements, as they cause annoyance and disrupt the process of pre-purchase evaluation, leading to poorer purchase decisions. Yet, the recently formulated Unconscious Thought Theory (UTT) suggests that the use of these fea...

The bursts and multiplicity of Internet advertising have made multi-channel attribution an immediate challenge for marketing practitioners. Existing attribution models predominantly focus on analyzing consumers’ converting path with respect to one focal firm while largely overlooking the impact of their interactions with competing firms, leading to biased advertising effectiveness estimates. We...

Bucket pricing entails a prepaid price and a maximum consumption limit, which requires consumers to make advance purchase decisions before their consumption needs are fully revealed. We propose a dynamic model that involves how consumers form expectations of future consumption needs, learn to reduce uncertainty through experience, and make optimal advance purchase decisions. Applying the model ...

Introduction: The nature of online purchasing has taken shape and significant turns with the advent Internet technology. Technology is continuously developing widening, giving people a more comfortable life. purpose this research to analyze behavior consumers in factors that influence decision-making. Methodology: Using quantitative descriptive design, survey questionnaire was made validated. r...