A number of frameworks have been prescribed for online retailers, but still there exists little consensus regarding the amount of information and the level of customization needed to optimize customers’ satisfaction and their purchase intention, and thereby increase sales performance. Against this backdrop, this study aims to contribute to the current practical and theoretical discussions regar...

Recently, and especially in expanding markets, firms put an extraordinary emphasis on customer satisfaction, sometimes treating it as a superior measure of a company performance to current earnings. While customer satisfaction increases future profits through the effect of positive consumer feedback on future demand, customer satisfaction efforts have a shortterm cost. Therefore, a question ari...

The objective of this paper is to understand the importance of mobile reputation systems in mobile users’ app discovery and purchase satisfaction. A theoretical framework describing the mediating effects of reputation systems on mobile app users’ purchase satisfaction is developed and empirically tested with mobile app users. The findings of this study suggest that mobile reputation systems emb...

When consumers purchase products, they will consider the brand first, because it indirectly leads consumers to associate the products with the quality, functions, and the design. Based on the smiling curve, it showed enhancing the marketing or R&D will create value-added to the products or brands. Thus, this study intended to use brand marketing to create brand value. However, there are many cr...

The purposes of this study are to construct an instrument to evaluate service quality of mobile value-added services and have a further discussion of the relationships among service quality, perceived value, customer satisfaction, and post-purchase intention. Structural equation modeling and multiple regression analysis were used to analyze the data collected from college and graduate students ...

today, electronic banking has essential role in banking industry. challenges facing banking industry led to banks make to use electronic banking and delivery services and products throughout electronic banking. moreover, they are trying to understand their customers' needs and everyday increase service quality throughout electronic banking. this research tries to investigate effect of cust...

This research wants to show the influence of brand image, electronic word mouth (eWOM), and customer satisfaction on purchase intention. descriptive involved quantitative data collecting using a questionnaire as collection method. The researcher used convenience sampling method take 123 respondents with valid data. analysis technique Partial Least Square – Structured Equation Modelling (PLS-SEM...

Purpose of this paper: Online product recommendation mechanism (agents) are becoming increasingly available on websites to assist consumers with reducing information overload, provide advice in finding suitable products, and facilitate online consumer decisionmaking. Central of these services is consumers’ satisfaction with recommendation results. Traditional recommendation mechanism (TRM) is b...

This study explores how third-party assurance seals, a privacy service provided by vendors to mitigate customers’ fears, has an impact on on-line customer satisfaction and repeat-purchase intention. It asks the following research questions: Do assurance seals influence on-line service experience? If so, how do they affect consumers’ satisfaction and repeat-purchase intention? The study shows, f...