This paper studies the impact of sales promotion on consumers’ intention to purchase online in the setting of a consumer-to-consumer (C2C) marketplace. The research is grounded in the theory of Technology Acceptance Model (TAM). We test a number of hypotheses empirically about the relationship between online sales promotion, TAM and C2C online purchasing intention. The finding of this study sug...

In this system we aim providing the user with products for which the probability of purchase is highest also providing information about inventory level. Tracking the trends of purchases over a period of time dynamic discounts or freebies may also be offered to the customer based on past and current purchases as well as current inventory levels. In an event of unavailability of desired product ...

This paper examines previous Technology Acceptance Model (TAM)-related studies in order to provide an expanded model that explains consumers’ acceptance of online purchasing. Our model provides extensions to the original TAM by including constructs such as social influence and voluntariness; it also examines the impact of external variables including trust, privacy, risk, and e-loyalty. We surv...

supplier selection is one of the most important activities of purchasing departments. this importance is increased even more by new strategies in a supply chain, because of the key role suppliers perform in terms of quality, costs and services which affect the outcome in the buyer’s company. supplier selection is a multiple criteria decision making problem in which the objectives are not equall...

Since keeping the customer purchasing a product/service is essential to maintaining the profitability of any business, the continuance of purchasing through the Internet is vital to online business. This study is one of the few attempts to investigate the perceived benefit factors affecting customers’ intention to continue purchasing through the Internet. According to a multiple regression anal...