This paper introduces the impact of negative online reviews on consumers’ purchase intention from the dimension of the product information, namely tangible dimension and intangible dimension. By using the experimental method, this study analyzes the impact of product information, dimension of negative online reviews on purchase intention and the moderating role of product type. Results suggest ...

This essay analyzes the market demand by eligible participants for in-kind transfer payments of the type that reduce the free market price participants would otherwise have to pay for the product being subsidized. Examples are the Food Stamp Program, public housing programs, and such proposed programs as rent subsidy and health co-insurance programs. Two common forms for such programs are analy...

Market homogenization leads to fierce competition in the tea market. In recent years, with rise of “green health” and deep-rooted concept “innovation”. Tea packaging design innovation has become a hot spot for research industry. The continuous upgrading market demand shown vigorous vitality energy. study aims examine on influence Chinese product purchasing decisions analyze its importance influ...

Product placement in social games has become a growing trend in recent years. Based on mere exposure effect and dual-process theory, this paper develops a theoretical model to examine the effects of interactions and product information on the initial purchase intention of social gamers in the context of product placement in social games. The moderating effects of product familiarity are also ex...

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despite the existence of vigorous theoretical basis lor cooperatives little attention has been paid to it in iran. at the same time, little use has been made of the quantitative models for analyzing the efiects and impacts of cooprative activities in economic literature. in this study, followed by a review of literature on cooperaion theory, a simple quantitative model was examined. this model ...

With the role which opinion leader plays in e-WOM(word of mouth) generation and communication comes more and more important, its influence on online consumer purchase intension become a hot issue for industry and academics. Based on the concept model constructed and scale designed in our previous studies, a questionnaire is used in this paper for data collection. Then, structural equation model...

W model a dynamic purchase context in which a consumer is uncertain about the product’s valuation. The consumer has two purchase opportunities for the product: forward purchase in Period 1 or spot purchase in Period 2. Two forms of regret are considered: buyer’s regret over the money paid in excess of his valuation of the product when buying forward and hesitater’s regret for the lost opportuni...

Most of previous studies either take product knowledge as a moderator, or involve varying degree of product knowledge on the consumers’ perceived evaluation as an influential factor. It is rare to come across research that discusses how both brand image and product knowledge affect purchase intention. Thus, this research has chosen both an intrinsic and an extrinsic product cue─brand image and ...