The objective is to perform a cross-continental examination and comparison of non-traditional descriptive criteria in a selection of leading academic journals in marketing. The sample of journals is restricted to the examination and comparison of three academic journals in marketing. The journal sample consists of the Australasian Marketing Journal (AMJ), the European Journal of Marketing (EJM)...

Recommender systems in online marketing websites like Amazon.com and CDNow.com suggest relevant services and favorite products to customers. In this paper, we proposed a novel hypergraph-based kernel computation combined with k nearest neighbor (kNN) to predict ratings of users. In this method, we change regular definition style of hypergraph diffusion kernel. Our comparative studies show that ...

OBJECTIVE To examine the differential associations of cigarette retail marketing practices on youth smoking uptake. DESIGN Analyses from annual, nationally representative, cross-sectional surveys of 8th, 10th, and 12th graders in the United States. SETTING The February 1999 through June 2003 Monitoring the Future surveys involved 109,308 students and data on retail cigarette marketing colle...

• Belly bands – Advertisement that wraps around middle of each issue. • Outserts – Place your brochure or a CD-ROM in the polybag of the journal and into the hands of our subscribers. • Journal supplements – Peer reviewed supplements to regular issues provide the ideal opportunity to educate the subscribers with information related to your company’s mission. • Article reprints – Reprints of art...

In recent years, manufacturers have become increasingly disposed toward the use of sales promotions, often at the cost of advertising. Yet the long-term implications of these changes for brand profitability remain unclear. In this paper, we seek to offer insights into this important issue. We consider the questions of i) whether it is more desirable to advertise or promote, ii) whether it is be...

The growth of unsolicited commercial email (UCE) imposes increasing costs on organizations and causes considerable aggravation on the part of email recipients. A thriving anti-spam industry addresses some of the frustration. Regulation and various economic and technical means are in the works – all aimed at bringing down the flood of unwanted commercial email. This paper contributes to our unde...

This case provides an interesting example of the trade-offs between revenue management, brand image, loyalty programs, and employee satisfaction. The Dine In Grandeur Program (DIG) is financially successful (see the discussion below), but might be causing displacement of regular, full-paying customers and could have a negative effect on the Hong Kong Grand’s image. Furthermore, many employees a...

in this paper, we investigate various kinds of extensions of twin-good rings. moreover, we prove that every element of an abelian neat ring r is twin-good if and only if r has no factor ring isomorphic to z2  or z3. the main result of [24] states some conditions that any right self-injective ring r is twin-good. we extend this result to any regular baer ring r by proving that every element of a...

This paper studies a model of interpersonal bundling, in which a monopolist offers a good for sale under a regular price and a group purchase discount if the number of consumers in a group– the bundle size– belongs to some menu of intervals. We find that this is often a profitable selling strategy in response to demand uncertainty, and it can achieve the highest profit among all possible sellin...

Therapeutic monoclonal antibodies (mAbs) are currently being approved for marketing in Europe and the United States, as well as other countries, on a regular basis. As more mAbs become available to physicians and patients, keeping track of the number, types, production cell lines, antigenic targets, and dates and locations of approvals has become challenging. Data are presented here for 34 mAbs...