The intent of this functional research project is to apply the tools of Trade Area Analysis (TAA) to retail and service sales data for Wisconsin Counties. For this analysis we use the sales tax data as reported by the Wisconsin Department of Revenue for 2004, the most current year the data are available. Only those counties that have elected to collect the optional county sales tax are included...

INTRODUCTION The pharmaceutical industry in the United States spends about $15 billion per year advertising its products to the medical profession [1]. Pharmaceutical detailing, which is using sales representatives to call on physicians to promote products, accounts for about 45 percent of this spending [2]. In order to help sales representatives track sales leads, sales, service requests, and ...

For many manufacturing companies, after-sales service is an increasingly important part of the business and is more complex than manufacturing products. Unlike products it is not possible to produce services in advance and inventory these for future consumption. Instead an unpredictable event such as a machine failure triggers a need for manufacturing of parts for replacement and allocation of ...

W study a manufacturer’s problem of managing his direct online sales channel together with an independently owned bricks-and-mortar retail channel, when the channels compete in service. We incorporate a detailed consumer channel choice model in which the demand faced in each channel depends on the service levels of both channels as well as the consumers’ valuation of the product and shopping ex...

Bell Atlantic Service Representatives are the primary interface between the company and its many customers. They are responsible for negotiating orders to establish, transfer or disconnect telephone service as well as answer questions and process changes to a customer’s service or billing account. To support this wide variety of tasks, the Service Reps use a number of computer applications, mos...

The SIGNAL insurance companies have developed an expert system for the support of its customer sales service. It was introduced at the end of 1993 and is currently used by approximately 500 customer service representatives. It involves a counseling system, which enables customer sales personnel to produce high-quality benefit analyses at the point of sale. It is not only an information system f...

Customers expect to obtain the personalized knowledge when they encounter some problems during the use of product, however, the traditional after-sales service modes are difficult to meet this kind of demand. This paper adopts process-based design method to construct the problem-oriented e-learning process model for product after-sales service and analyze the functions of realizing this process...