Surf Canyon has developed real-time implicit personalization technology for web search and implemented the technology in a browser extension that can dynamically modify search engine results pages (Google, Yahoo!, and Live Search). A combination of explicit (queries, reformulations) and implicit (clickthroughs, skips, page reads, etc.) user signals are used to construct a model of instantaneous...

Surf Canyon has developed real-time implicit personalization technology for web search and implemented the technology in a browser extension that can dynamically modify search engine results pages (Google, Yahoo!, and Live Search). A combination of explicit (queries, reformulations) and implicit (clickthroughs, skips, page reads, etc.) user signals are used to construct a model of instantaneous...

For marketing purposes, Some Websites designers and administrators use illegal Search Engine Optimization (SEO) techniques to optimize the ranking of their Web pages and mislead the search engines. Some Arabic Web pages use both content and link features, to increase artificially the rank of their Web pages in the Search Engine Results Pages (SERPs). This study represents an enhancement to prev...

Optimizing an interactive system against a predefined online metric is particularly challenging, when the metric is computed from user feedback such as clicks and payments. The key challenge is the counterfactual nature: in the case of Web search, any change to a component of the search engine may result in a different search result page for the same query, but we normally cannot infer reliably...

Surf Canyon has developed real-time implicit personalization technology for web search and implemented the technology in a browser extension that can dynamically modify search engine results pages (Google, Yahoo!, and Live Search). A combination of explicit (queries, reformulations) and implicit (clickthroughs, skips, page reads, etc.) user signals are used to construct a model of instantaneous...

nowadays, the internet has had a rapid expansion and presence in all areas of the individuals, institutions, companies and organizations lives. this has made large extent of data available so that the users need to access their desired information or services through using search engines. to continue and promote providing services, search engines require a source of income. sponsored search adv...

Optimizing an interactive system against a predefined online metric is particularly challenging, especially when the metric is computed from user feedback such as clicks and payments. The key challenge is the counterfactual nature: in the case of Web search, any change to a component of the search engine may result in a different search result page for the same query, but we normally cannot inf...

Nowadays people become more and more reliant on search engines such as Google, Yahoo and MSN etc. for their information needs. In order to take the economic advantage of high search engine ranking, web spamming emerges. Among the various kinds of web spamming techniques, link spamming boosts the target page by manipulating the links in the web graph. In this paper, we first point out some weak ...

The World Wide Web (WWW) is a huge conservatory of web pages. Search Engines are key applications that fetch web pages for the user query. In the current generation web architecture, search engines treat keywords provided by the user as isolated keywords without considering the context of the user query. This results in a lot of unrelated pages or links being displayed to the user. Semantic Web...