Online group shopping has emerged as a new e-commerce model and received attention in both academics and practice. Prior research focuses on investigating online group shopping mainly from the marketing discipline, and little research has tried to examine individual consumers’ acceptance of online group shopping from the technology acceptance perspectives. This paper aims at investigating the d...

This paper explores the relationship between the three beliefs about online shopping ie. perceived usefulness, perceived ease of use and perceived enjoyment and intention to shop online. A sample of 150 respondents was selected using a purposive sampling method whereby the respondents have to be Internet users to be included in the survey. A structured, self-administered questionnaire was used ...

Social commerce is the latest development in e-commerce to combine the power of online social networking with shopping. While the adoption of information technology is well studied, new theoretical development is needed to account for the specific characteristics of social commerce applications and their interactions with the user. This study examines factors that are associated with user accep...

Seeing the growing of live streaming and commercial value that be generated but research on trade is still in early stage. And there are several previous studies with different results regarding influence digital celebrity perceptions consumer shopping intentions. So this study aims to assess antecedents intentions by integrating Perception Digital Celebrities Uses gratifications theory. This u...

BACKGROUND Compulsive and addictive forms of consumption and buying behaviour have been researched in both business and medical literature. Shopping enabled via the Internet now introduces new features to the shopping experience that translate to positive benefits for the shopper. Evidence now suggests that this new shopping experience may lead to problematic online shopping behaviour. This pap...

Penelitian ini memiliki tujuan untuk mengetahui pengaruh perceived characteristic of online shopping terhadap intention to purchase pada aplikasi shopee . Populasi yang digunakan dalam penelitian adalah pengguna Shopee di Bantul. Kuesioner didistribusikan secara accidental sampling sampel sebanyak 100 responden. Data dianalisis menggunakan analisis regresi linear berganda. Hasil menyatakan bahw...

Shopping malls in virtual reality (VR) environments have created a new paradigm of distribution as strategy digital consumption experience for sustainable management the fast-changing digitalization SCM. This study implemented VR shopping environment to examine how telepresence and interactivity affect consumers’ usage behavior after experiencing by applying SOM model economy, suggests role SCM...

Over the last decade, a wealth of research has examined the potential benefits of product recommendation agents (PRAs) for improving outcomes for e-commerce consumers and vendors. To date, however, this research has largely overlooked the fundamentally social nature of shopping. In particular, people often shop collaboratively (together) and for hedonic reasons (for enjoyment), but researchers ...

I interactive multimedia technologies enable online firms to employ a variety of formats to present and promote their products: They can use pictures, videos, and sounds to depict products, as well as give consumers the opportunity to try out products virtually. Despite the several previous endeavors that studied the effects of different product presentation formats, the functional mechanisms u...