Internet shopping mall has the dual nature of Web-based application system and traditional shopping mall. This paper explores online and offline features of Internet shopping malls and their relationships with the acceptance behaviors of customers. The results from a Web survey of 932 users show that the technology acceptance model (TAM) is valid in predicting the acceptance of the Internet sho...

We have implemented and tested a PDA-based system that gives a shopper directions through a shopping mall on the basis of (a) the types of products that the shopper has expressed an interest in, (b) the shopper’s current location, and (c) the purchases that the shopper has made so far. The system uses decision-theoretic planning to compute a policy that optimizes the expected utility of a shopp...

To facilitate equal access to online shopping for all users, the present study examined if agerelated differences in E-mall navigation exist as a function of web presentation media and web structure. 14 older adults and 14 college students participated in an experiment where E-mall shopping navigation was evaluated in terms of the number of pages repeated visited, and retention accuracy. Two ex...

Personal values are important determinants of consumer behavior. While previous research has identified values (i.e., openness to change and self-enhancement) which guide consumers’ mall shopping behavior, they have been set in a Western cultural context. By adopting a value–attitude–behavior (VAB) model, this study examines what and how personal values influence consumers’ mall shopping behavi...

With the arrival of the big data era, recommendation system has been a hot technology for enterprises to streamline their sales. Recommendation algorithms for individual users have been extensively studied over the past decade. Most existing recommendation systems also focus on individual user recommendations, however in many daily activities, items are recommended to the groups not one person....

We study competition between two shopping centers that sell the same set of goods and are located at the extremes of a linear city, without restricting consumers tomake all their purchases at a single place. In the case of competition between a shoppingmall (set of independent single-product shops) and a department store (singlemultiproduct shop), we find that: if the number of goods is low, al...

Methods for design and evaluation of interactive applications are not readily applicable to mobile services. By modifying an existing paper prototyping method we evaluated a mobile social service for providing user-based tips in a shopping mall. The evaluation showed that tips can be pushed to users and that they can accept that a complex user interface is presented on a small screen. Although ...

The Semantic Web and Web Services provide many opportunities in various applications such as product search and comparison in electronic commerce. We implemented an intelligent meta-search and comparison system for products through multiple attributes by using ontology mapping and Web Services. Under the assumption that each shopping mall offers product ontology and product search service with ...