The aim of the paper is to investigate the factors influence the price decision, selection of distribution channels by the SSI. In the era of globalization small manufacturers are facing lot of problem in area of marketing mix such as product planning and positioning, pricing and distribution issues. The entrepreneur’s perception relating to these various issues have been highlighted in this pa...

The designations employed and the presentation of material in this publication do not imply the expression of any opinion whatsoever on the part of the Food and Agriculture Organization of the United Nations concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. M-81 ISBN 92-5-103654-3 All rights ...

The provision of adequate health care facilities to cater for the health of workers is an important consideration in the management of manufacturing industries, since productivity is dependent on the health status of the workers. There are very few studies evaluating the health care provision in Nigerian industries. This study elucidates such health care services in Edo and Delta States of Nige...

Small scale industries are suffering most from the marketing problems due to their owners’ attitudes, units’ capacity, and quality of products along with the scale of production. The researchers analyzed the problems of selected twenty small scale industrial units of various industrial groups of industrial estates of Sylhet division of Bangladesh to get insights of the problem. Primary an...