Behaviour in public good experiments is usually attributed partly to rational self-interest and partly to social norms and preferences. This paper examines if sensitivity to social desirability affects public good contribution and in what way. A pre-experimental measure of social desirability (SDS17) was used to match partners in a two-person public good game. Half the participants received exp...

Online Social Network (OSN) providers usually conduct advertising campaigns by inserting social ads into promoted posts. Whenever a user engages in ad, she may further propagate the ad to her followers recursively and propagation process is known as word-of-mouth effect. In order spread promotion cascade widely efficiently, OSN provider often tends select influencers, who normally have large au...

Social cognition encompasses perception of self and others as well as self-other interactions. Self-other interactions rely on a wide range of cognitive processes such as memory, language, reasoning, and emotion processing (Beer and Ochsner, 2006). Within the last few years, one productive line of research in social neuroscience has investigated the multisensory and motor foundations of self-ot...