OBJECTIVE To determine factors associated with adult squash players' protective eyewear behaviours. METHODS A survey of 303 players (aged >or =18 years) was conducted at three squash venues in Melbourne, Australia over a three week period in June 2000 to obtain information about protective eyewear use. RESULTS Of 303 participants the response rate was 98.1%; 66.1% were males, with a mean ag...

OBJECTIVE To assess indicative trends in the use of protective eyewear by Australian squash players and their attitudes towards its use since 1989. METHODS Data were extracted from three Australian surveys of squash players conducted in 1989, 1995, and 2000. Responses to directly similar attitudinal questions relating to protective eyewear use from each survey were compared. The proportion of...

This study arose as a result of two squash players, one male one female, seeking advice on how to improve their mental approach to playing. They both felt that their game suffered badly through too much anxiety. After preliminary interviews it was decided to use a programme of stress inoculation training to help them learn to control their anxiety. In order to obtain baseline measures of anxiet...

Uses and gratifications theory has often been used in (sport) communication studies to examine social media usage. Yet, criticisms of uses (e.g., it overstates purposefulness) competing research suggesting use is more habitual unconscious nature have overlooked. Thus, through semistructured interviews, this explored how used, identifying five themes: passively, distinctly, periodically, habitua...

Arguments on a popular microblogging site were analysed by means of a methodological approach to business rhetoric focusing on the logos communication technique. The focus of the analysis was the 100 day countdown to the 2011 Rugby World Cup as advanced by the organisers. Big sporting events provide an attractive medium for sport event marketers in that they have become important strategic comm...

In this study, using data from the National Sports and Society Survey (N = 2853), we examine U.S. women’s reports of their sport consumption self-identified fandom. Multiple regression analyses are used to assess associations between social structural sociocultural antecedents frequencies watching following sport, attending live events, amount money that they spend watch follow sport. We then i...

Fantasy sport consumer behavior research is a burgeoning area of inquiry as this growing segment of sport fans exhibits unconventional, yet robust media consumption habits. In addition, consumer motivation and market segmentation represent core principles within the study of marketing, yet the integration of these two essential concepts with regard to sport consumers is limited. The purpose of ...