social marketing is defined as applying marketing tools to achievedesired social targets. in other words, social marketing is the usage ofcommercial methods to increase a target group's ability to admit a belief oran action. in this article, the effect of sport clubs reputation and name on animprovement and a change in their fans' behavior was studied. using semmethod, the results dem...

Commercial gambling providers (CGPs) have recently intensified the promotion of their products and services through sport sponsorship. Consequently, gambling products and services now gain substantial exposure to large audiences via media broadcasts of sport. Due to the mainstream appeal of some sports, television audiences and fan-bases can include youth, at-risk and problem gamblers, who may ...

the aim of this study was to survey four fundamental effective factors in sport sponsorship decision making. for this purpose, viewpoints of 30 experts and active individuals in sport sponsorship such as managers of sponsor corporations, authorities of sport federations and clubs were analyzed. the method of this research was qualitative and explorative and was performed through interviews. the...

the aim of this research was to survey effective factors influencing students' orientation to different sport events in iran. after the related literature had been reviewed and past researches on these factors had been studied, the initial list of effective factors was prepared. then, these initial factors were comprehensively reviewed by marketing and sport managers and a questionnaire wa...

Fantasy sport consumer behavior research is a burgeoning area of inquiry as this growing segment of sport fans exhibits unconventional, yet robust media consumption habits. In addition, consumer motivation and market segmentation represent core principles within the study of marketing, yet the integration of these two essential concepts with regard to sport consumers is limited. The purpose of ...

BACKGROUND Children's exposure to unhealthy food marketing influences their food knowledge, preferences and consumption. Sport sponsorship by food companies is widespread and industry investment in this marketing is increasing. This study aimed to assess children's awareness of sport sponsors and their brand-related attitudes and purchasing intentions in response to this marketing. METHODS Sp...

This essay provides a general introduction to and foundation for the scholarly explorations of how race and ethnicity impact Sport Management. Briefly discussed are the changing portraits of racial and ethnic demography, the conceptual treatments of race and ethnicity, and the methodological challenges and research imperatives. This essay also offers a brief summary of the trends in research on...

18 Abstract In recent years, fundraising has been a major challenge for nonprofit organizations (NPOs) due to lack of support from state and federal governments, the recent economic downturn, and fierce competition among increasing numbers of charities. To overcome this challenging environment, NPOs have attempted to reach prospective donors and contributors by developing broad and diverse fund...