abstract this author introduces the concept of stepwise strategy approach (ssa) for dealing with a number of problems arises in the current age of technology. this new idea is combined with the knowledge of grey theory for adding flexibility to decision making process. grey theory is useful for grasping the ambiguity exists in the utilized information and the fuzziness appears in the human judg...

Companies find it difficult to change strategy for many reasons, but one stands out: strategic thinking is not a core managerial competence at most companies. Executives hone their capabilities by tackling problems over and over again. Changing strategy, however, is not usually a task that they face repeatedly. Once companies have found a strategy that works, they want to use it, not change it....

during recent years, determining appropriate strategy in the supply chain has become an important strategic issue. however, the nature of these decisions usually is complex and unstructured. to determine the best supply chain strategy, many quantitative and qualitative attributes such as cost, responsiveness and flexibility can be taken into account. in order to approximate the human subjective...