This paper demonstrates a new substantive finding kinetic property in advertising, defined as direction changes in the paths of moving on-screen ad elements, enhances consumer judgments of product novelty. Across six studies, we first outline an inference-based theory as to why the novelty-enhancing effect of kinetic property manifests – kinetic property generates impressions of how visually li...

In this paper, I offer a Radical Constructon Grammar analysis of some aspects of countability in English. Radical Construction Grammar (Croft 1999, 2000, 2001, MS) shares with other construction grammars the assumption that all grammatical knowledge can be represented uniformly as a network of constructions, where ‘construction’ is taken to describe form-meaning pairings of grammatical structur...