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BACKGROUND In this digital era, there is a growing tendency to use the popular Internet site YouTube as a new electronic-learning (e-learning) means for continuing medical education. Heart transplantation (HTx) remains the most viable option for patients with end-stage heart failure or severe coronary artery disease. There are plenty of freely accessible YouTube videos providing medical informa...
This paper examines performance issues concerning local public, educational and government (PEG) access channels. The study is based on a survey of cable subscribers in a major metropolitan market. The ®ndings suggest that community access channels compare favorably with many satellite-delivered channels, though viewership is not strongly related to the use of other media. Open-ended responses ...
Esports, or competitive gaming, has become a large market in the entertainment industry, with total value approaching $1 billion USD 2019. An understanding of esports consumers increasingly important as industry continues to grow and evolve. Using sample 374 university students at public university, this study examines motivations fandom using modified version Sport Fandom Questionnaire (SFQ) M...
We explore the effects of television advertising in the setting of the NFL’s Super Bowl telecast. The Super Bowl is the largest advertising event of the year and is well suited for measurement. The event has the potential to create significant increases in “brand capital” because ratings average over 40 percent of households and ads are a focal point of the broadcast. Furthermore, variation in ...
Livestreaming platforms have become increasingly popular in recent years as a means of sharing and advertising creative content. Popular content streamers who attract large viewership to their live broadcasts can earn a living by means of ad revenue, donations and channel subscriptions. Unfortunately, this incentivized popularity has simultaneously resulted in incentive for fraudsters to provid...
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