نتایج جستجو برای: tourism destination marketing

تعداد نتایج: 102810  

2010
Roland Schegg Michael Fux

Increasingly customers publish their opinions or observations regarding tourism products on the internet. Review websites allow customers to express their opinion regarding the service offered during their stay by awarding points to pre-selected criteria or by publishing their comments. This feedback can provide valuable information to service providers. Whether these alternative sources of mar...

2016
Joanna Kempiak Lynsey Hollywood Peter Bolan Audrey Gilmore

Having considered the importance of food in a destination’s development, its key role in the tourist experience, marketing and enhancing the existing tourism ‘product-service’ offering, it is not surprising that food tourism is a growing sector. Moreover, food has become a major theme across various digital communication channels. With this in mind, tourism businesses must maximise the potentia...

2009

There is growing evidence that customer satisfaction is a driving force behind firm’s business competitiveness and performance (Parasuraman et al., 1985, 1988; Zeithaml et al., 1996). This is absolutely true in the case of tourism, where there is a wide application of concepts, models and tools aimed to evaluate customer satisfaction. It is recognized in fact that, in order to identify the stre...

2017
Sara Dolnicar Friedrich Leisch

The natural environment represents the main resource for many tourism destinations and tourists are increasingly interested in spending their vacation in unspoilt natural areas. Consequently, destination managers are under increased pressure to implement ecologically sustainable practices. Selective targeting of tourists has been proposed as one approach to sustainable destination management, b...

2008
HEEJUN KIM DANIEL R. FESENMAIER

search behavior and the use of the Internet for trip planning as well as the formation of a first impression toward destination Web sites provided by state tourism offices in the United States. The research methods and the findings of this study are then presented. The final section of the article concludes by discussing the theoretical and practical implications for further development of dest...

Introduction: Medical tourism is currently accepted as a developing industry. It describes the act of leaving home for treatment and care abroad. There are several factors that influence choice of destination for patients in medical tourism. Identification of these factors and prioritization according to importance weights could help international healthcare providers develop t...

2010
Sevil F. Sönmez

Concepts of terrorism, political turmoil, and war appear unrelated to tourism. Closer examination of their points of convergence and impacts on tourism reveals otherwise. This paper examines literature focusing on the relationships between these phenomena. Research themes which emerge from available studies include impacts of terrorism and political instability on tourist demand, motives of ter...

2006
Idoia Murua Esteve Lladó Bel Llodrà

The use of Semantic Web technologies allows us to annotate information sources on tourism services and products with the concepts included in a defined ontology. The enriched information can be used to match tailored package holidays to client preferences and according to real time availability. This paper presents the ANOTA project approach to aggregation of tourism information according to us...

2010
Elena Marchiori Alessandro Inversini Lorenzo Cantoni Christian Dedekind

Tourism destinations are complex organizations which need to manage their organizational reputation. Moreover, being the web a very relevant communication, marketing and sales channel, tourism managers should be aware that also online discourse can influence the overall reputation of the destination. Actually the ever increasing complexity and evolution of the web and the advent of web2.0 made ...

2005
Ulrich Rabanser Francesco Ricci

The evolution of the internet over the past years has given destinations, suppliers of tourism services and intermediaries a wide range of new possibilities to get into contact with their customers. Destinations are at the heart of travel decisions but yet it is difficult for travelers to find quality information relating to destinations and even more for Destination Marketing Organizations (DM...

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