Online advertising is market communication over the internet. This form of advertising has proven its importance in the golden digital age. In this work, we approach the business problem of improving the effectiveness of ad campaigns and targeting a wider range of online audience via discovering the intrinsic structures of the websites. We introduce a stochastic blockmodeling framework for disc...

online stores are dramatically increasing and becoming popular, in a way that enterprisers invest tremendous resource and effort to meet customer requirements. however, the failure rate resulting from improper operation has been increasing year by year. by investigating the main cause, the operators cannot grasp the online store websites’ industry type and attribute category. therefore, they fa...

Website quality measurement tools have been largely static and have struggled to determine relevant attributes of user satisfaction. This study compares and contrasts attributes of user satisfaction based on usability guidelines seeking to identify practical easy-to-administer measurement tools. The website users assessed business school homepages according to six criteria and fulfilled a rando...

Websites are now the basic requirement to an increasing number of communication and business strategies. The usability of a website, effectiveness of its interface, as well as its amount of information, ease of navigation, and user friendliness of its functions, are central to the success of these strategies. Yet these important design qualities remain to date undefined and difficult to evaluat...

The Internet has evolved significantly over the past few decades. There are many reasons behind this explosive growth in web traffic. Just about every website has some form of navigation. Unfortunately, not every website navigation is good. Most of the time, website navigation is put together by Web designers who know a lot about making decorated websites, but very little about marketing a webs...

This study evaluated 967 U.S. CVB websites using a modified Balanced Scorecard (mBSC) approach which assesses website performance with respect to overall technical functionality, customer friendliness and usability, effectiveness of marketing the destination, and information content. Spatial maps were constructed for these four dimensions and overall CVB website performance using ArcMap v.9.2 G...

background: today physicians and other health-related service providers are trying to provide information and training through cyberspace to their patients. the aim of the present study was to determine the quality of the persian websites related to hypertension. methods: to identify persian hypertension related websites in a descriptive cross-sectional study, we started our search in cyberspac...

introduction: in the recent years, evaluation of websites has become one of the main organizational instruments for the relationship between provision of services for customers and beneficiaries. despite the high costs for design and implementation of websites, less attention has been paid to evaluation of these websites’ function. this might be due to the lack of appropriate instruments and fr...

Mobile network creates an environment that is convenient with fast communication and no localization restriction in which it is a perfect network environment for mobile commerce websites in developing business information applications and services. Two Shopping Malls also launched many mobile commerce website services to capture the gradually growing market. Depending on how convenient and fast...