The authors study the effects of word-of-mouth (WOM) marketing on member growth at an Internet social networking site. Because such sites track the electronic invitations sent out by existing members, outbound WOM may be precisely tallied daily and then linked to the number of new members joining the site (signups). To handle the potential endogeneity among WOM, new signups, and traditional mar...

Free sampling of information goods has become a common business practice in expectation of reducing consumers’ uncertainty of product quality and helping product diffusion, yet receiving limited investigation of how consumers process free sampling and online word-of-mouth (WOM) and its consequences on retail sales. In this research, we examine the impact of free sampling of information goods on...

This paper investigates the effects of word of mouth (WOM) through microblogging and third-party platforms on the box office revenue of a movie and the moderating role of movie popularity. The study uses a two-year panel data set of 147 movies, tweets from 120 thousand randomly selected users of Sina Weibo, and reviews from Douban.com discussing these movies in their release period and finds th...

In this research, we investigate how television advertising drives online word-of-mouth (WOM). We first explore if television advertising (1) affects online WOM about the brand advertised and (2) associates with changes in online WOM about the program in which the advertisement airs. We further examine if the media context in which the advertisement appears – the television program – impacts th...

Consumers who had memorable shopping experiences (i.e., special promotions or exceptional services) tend to resort to word-of-mouth to tell significant others in their social network about those experiences. The study aims to investigate the role of social networks in the adoption and dissemination of e-WOM arguments. The study’s objectives are three-fold.: First, the study examines the effects...

Deepak Khazanchi College of Information Science and Technology University of Nebraska at Omaha khazanchi@ unomaha.edu The ability to exchange opinions and experiences online is known as online word of mouth (WOM). Due to the high acceptance of consumers and their apparent reliance on online WOM it is important for organizations to understand how it works and what kind of impact it has on produc...

This research examined the relation between self-relevance and word-ofmouth (WOM). The results of two studies suggest consumers are more likely to provide WOM for products that are relevant to self-concept than for more utilitarian products. There was also some indication that WOM was biased, in the sense that consumers exaggerated the benefits of self-relevant products compared to utilitarian ...

In classical computation, a “write-only memory” (WOM) is little more than an oxymoron, and the addition of a WOM to a (deterministic or probabilistic) classical computer brings no advantage. We demonstrate a setup where a quantum computer using a WOM can solve problems that neither a classical computer with a WOM nor a quantum computer without a WOM can solve, when all other resource bounds are...

The domination of Word of mouth (WOM) has been applauded for many years as key influence on consumer purchases. Associating WOM with the internet usually called electronic-WOM (e-WOM) makes transmission of messages much easier, wider and faster. As e-WOM is not restricted to strong social tie groups thus the message itself plays a critical role in building purchase intention. The present study,...

Online social networks (OSNs) are becoming an important propagation platform for Word of mouth (WOM). Therefore, it is of great significance to study the propagation of WOM in OSNs. A WOM propagation model named N-P-N is proposed in this paper, and some simulation experiments are carried out to investigate the mechanism of WOM propagation. From the sensitivity analysis of degree of initial info...