AIMS The advent of indirect measures, such as the Implicit Association test (IAT), has stimulated interest in implicit cognitions that may automatically steer addictive behaviours such as alcohol abuse. Counter-intuitively, recent IAT research has demonstrated that alcohol is implicitly associated with negative valence, regardless of the level of alcohol consumption. However, because the IAT is...

The Implicit Association Test (IAT) was adapted to measure anxiety by assessing associations of self (vs. other) with anxiety-related (vs. calmness-related) words. Study 1 showed that the IAT-Anxiety exhibited good internal consistency and adequate stability. Study 2 revealed that the IAT-Anxiety was unaffected by a faking instruction. Study 3 examined the predictive validity of implicit and ex...

Recently, a modified version of the Implicit Association Test (IAT), the IAT-RF (IAT-Recoding Free) was developed which prevents recoding processes by switching response assignments randomly between trials rather than between blocks. In this study, the IAT-RF was used to measure and examine the predictive validity of recoding-free implicit alcohol associations with positive arousal. Findings wi...

Experiment 1 used the Implicit Association Test (IAT; A. G. Greenwald, D. E. McGhee, & J. L. K. Schwartz, 1998) to measure self-esteem by assessing automatic associations of self with positive or negative valence. Confirmatory factor analysis (CFA) showed that two IAT measures defined a factor that was distinct from, but weakly correlated with, a factor defined by standard explicit (self-report...

The Implicit Association Test (IAT; Greenwald, McGhee, & Schwartz, 1998) is one of the most widely used tools for assessing implicit attitudes. To date, most IAT experiments have been run using Inquisit, a PC-based program. In the present article, we describe a method for conducting IAT experiments using PsyScope, a free, downloadable, Macintosh-based program (see Bonatti, n.d., for the OS X ve...

To test whether global smoking attitudes may be a driving factor in smoking behavior, Experiment 1 assessed smoking associations with the Implicit Association Test (IAT). Although smokers' attitudes (N=24) were less negative than those of nonsmokers (N=24), both displayed negative associations with smoking. To test whether these findings may be an artifact of measurement setting and/or the indi...

We used both the Extrinsic Affective Simon Task (EAST) and the Implicit Association Test (IAT) as implicit measures of inter-individual differences in attitudes towards political parties (Experiment 1), food items (Experiment 2) and homosexuality (Experiment 3). IAT but not EAST scores were related in a meaningful manner to self-report measures of the corresponding attitudes (Experiments 1-3) a...

Recently, the role of method-specific variance in the Implicit Association Test (IAT) was examined (McFarland & Crouch, 2002; Mierke & Klauer, 2003). This article presents a new content-unspecific control task for the assessment of task-switching ability within the IAT methodology. Study 1 showed that this task exhibited good internal consistency and stability. Studies 2-4 examined method-speci...

Dual-process models propose that addictive behaviors are determined by an implicit, impulsive system and an explicit, reflective system. Consistent with these models, research has demonstrated implicit affective associations with alcohol, using the Implicit Association Test (IAT), that predict unique variance in drinking behavior above explicit cognitions. However, different IAT versions have b...