Following the rapid promotion of e-commerce, an unprecedented number of products are now merchandised via online stores. Behind the prosperity of e-commerce, however, consumers are now grabbling for what they purchase, drowning in a slew of offerings. In order to assist customers on decision-making, this paper introduces the information filter with the concept of ‘kansei engineering’. This filt...

The Kansei engineering is a technology which converts human feelings into quantitative terms and helps designers develop new products that meet customers’ expectation. Standard Kansei engineering procedure involves finding relationships between human feelings and design elements of which many researchers have found forward and backward relationship through various soft computing techniques. In ...

Affective design has received much attention from both academia and industries. It aims at incorporating customers’ affective needs into design elements that deliver customers’ affective satisfaction. The main challenge for affective design originates from difficulties in mapping customers’ subjective impressions, namely Kansei, to perceptual design elements. This paper intends to develop an ex...

In this paper, we propose a Hybrid Kansei-SOM model, using Kansei Evaluation integrated with Self-Organizing Map (SOM) for stock market investment strategies. The proposed approach, using a group Decision Support System (DSS), aims to aggregate experts’ preferences with the selection of the most suitable stocks, matching with investing strategies to achieve investment returns by dealing with co...

Current image indexing methods are based on measures of visual content. However, this approach provides only a partial solution to the image retrieval problem. For example, an artist might want to retrieve an image (for use in an advertising campaign) that evokes a particular “feeling” in the viewer. One technique for measuring evoked feelings, which originated in Japan, indexes images based on...

This paper aims to find a new evaluation method for collecting Kansei and Context data, which is based on a partial comparison process; and a specification method based on customer’s target, which is suitable for the special Kansei and Context data obtained from partial comparison process. For collecting Kansei and Context data, we randomly select 5 objects from all objects, and ask people to c...

The purpose of this research is to develop recommendation system reflecting individual user’s Kansei model. In the target contents have some keywords. The proposed method has following features. A recommendation problem is formulated as an optimization problem. The design space is defined with keywords of contents. The distance of each keyword is calculated by the network information which is d...

abstract in marketing mix, mental image of a company among different target groups and their emotional responses toward brands, play an important role. corporate awareness of their brand image among potential and actual audiences in the market, is a valuable input that reveals the compliance rates of their branding strategies and the real facts in the market. this can help companies to define o...

We introduce and describe the concept of Kansei Game as the implementation of Kansei Mediated Entertainment. In our current approach we translate the classical Zen story of ten Ox herding pictures into a game. We describe the features of such a game and we propose some guidelines for its design and development.