Brand communities and social media often overlap. Social media is an ideal environment for building brand communities. However, there is limited research about the benefits and consequences of brand communities established on social media platforms. This study addresses this issue by developing a model depicting how consumers’ relationship with the elements of a brand community based on social ...

Online brand communities reflect a shared interest among participants that sustains community identity around and through brand consumption. While exchanges within such a community are typically supportive, conflict can exist between different, and sometimes competing, brand communities. The phenomena of communities in conflict introduces an element of ‘other’ that allows each community to deli...

In this paper we present the properties of a parametric speech model based on a deterministic plus noise representation of speech initially suggested by Laroche et al. [1]. Aiming at a high resolution analysis of speech signals for voice quality control (transformation) and assessment, we focus on the deterministic representation and we reveal the properties of the model showing that such a rep...

Medications used to treat and prevent seizures (antiepileptic medications, AEMs) have been commonly managed by therapeutic drug monitoring (TDM) to optimize efficacy and avoid toxicity (Neels et al., 2004; Patsalos et al., 2008). TDM has been applied mostly to the firstgeneration AEMs that have been used clinically in the United States and Europe for several decades, namely carbamazepine, ethos...

The extant literature on price promotions typically assumes that consumers loyal to a brand never switch to a competing brand, with Shilony (1977) and Raju et al (1990) being exceptions. Extending the Narasimhan (1988) model, we allow loyal consumers to hold finite brand loyalty. Our unique equilibrium splits into three types, depending upon configurations of consumer reservation utility, brand...

This study explores the relationship between existential guilt, inferences of manipulative intent, attitude towards the brand, and donation behaviour intentions. A scale was also developed to measure existential guilt. Although it is exploratory in nature, it fills the gap in the literature that guilt is not a unified construct and should be measured separately. This research found that consume...