RxNav is a browser for RxNorm, the NLM repository of standard names for clinical drugs. RxNav displays links from clinical drugs, both branded and generic, to their active ingredients, drug components and related brand names. The current dataset (July 11, 2006) comprises 5,591 ingredients, 10,998 brand names, 13,913 clinical drug components, 17,788 clinical drugs, 13,850 branded drugs, 13,253 b...

RxNav is a browser for RxNorm, the NLM repository of standard names for clinical drugs. RxNav displays links from clinical drugs, both branded and generic, to their active ingredients, drug components and related brand names. The current dataset (July 11, 2006) comprises 5,591 ingredients, 10,998 brand names, 13,913 clinical drug components, 17,788 clinical drugs, 13,850 branded drugs, 13,253 b...

Purpose – Children are bombarded by branded communication every day. The purpose of this paper is to investigate the role that particular linguistic devices play in communication, and whether this process differs between children and adults. One such device is phonetic symbolism, which has been shown to lead adults to prefer brand names whose phonetic attributes match product and/or brand featu...

To the Editor: I hate to write a letter to the editor to comment on another letter to the editor, especially if the author of the latter is a respected colleague of mine. However, in this case, I must make an important point regarding conformity to accepted writing style. Ferguson1 in his sobering letter on the Organization to Assess Strategies for Ischemic Syndromes (OASIS) pilot study used th...

Among other regulatory requirements, medicine brands should be composed of single names without abbreviations to prevent errors in prescription of medication. The purposes of the study were to investigate the compliance of a sam ple of Portuguese medicine brand names with Portuguese pharmaceutical regulations. This includes identifying their basic linguistic characteristics and comparing these ...

Generic drugs with multiple brand names can cause confusion.

BACKGROUND Recent studies have suggested that about 1 in 5 smokers report switching brands per year. However, these studies only report switching between brands. The current study estimated the rates of switching both within and between brand families and examining factors associated with brand and brand style switching. METHODS Data for this analysis are from the International Tobacco Contro...

We study the impact of regulation on competition between brand-names and generics and pharmaceutical expenditures using a unique policy experiment in Norway, where reference pricing (RP) replaced price cap regulation in 2003 for a sub-sample of off-patent products. First, we construct a vertical differentiation model to analyze the impact of regulation on prices and market shares of brand-names...

Brand name confusion is one of the most common causes of drug-related errors. The aim of this study was to develop quantitative measures of similarity among brand names of drugs. We modified the fragmentary pattern-based measure, a measure of similarity for character strings based on the string resemblance system, to develop three novel measures of similarity, i.e., the head and tail-weighted f...