Generic drugs with multiple brand names can cause confusion.

A defensive alliance in a graph is a set $S$ of vertices with the property that every vertex in $S$ has at most one moreneighbor outside of $S$ than it has inside of $S$. A defensive alliance $S$ is called global if it forms a dominating set. The global defensive alliance number of a graph $G$ is the minimum cardinality of a global defensive alliance in $G$. In this article we study the global ...

Background: Previous studies have shown that in psychotherapy alliance is a predictor of symptomatic change, even while accounting for the temporal precedence between alliance and symptoms. However, the extent to which alliance predicts outcomes in psychopharmacology is yet to be fully investigated considering the fact that alliance can be the result, rather than the cause, of symptomatic chang...

This work investigates how bargaining power affects negotiations between manufacturers and reverse logistics providers in reverse supply chains under government intervention using a novel three-stage reverse supply chain model for two scenarios, a reverse logistics provider alliance and no reverse logistics provider alliance. Utilizing the asymmetric Nash bargaining game, this work seeks equili...

The green brand is a consumer experience. Educational hospitality attaches importance to brands, and consumers’ preference for brands has become the current business practice of environmental protection sustainable development. Strategic alliances drive competitiveness exert multiplier effects. Commodity diversification an important key factor in enhancing This study uses real options approach ...

Although previous cause-relatedmarketing literature has examined the role of the nature of the product and the perceived fit between the product and the cause, there is no clear consensus yet regarding the effect of these variables. This study contributes to existing literature by shedding light on the role that these two key factors have on consumer response. A 2 (utilitarian products vs. hedo...