Managing pricing is a challenging task due to the significant impact on shares and the likelihood of strong consumer and competitor reaction. The major contributions of this paper are to assess comprehensive share response to temporary, evolving and structural changes in prices and to determine the level of market share as a function of levels of prices. For the empirical analysis, we examine t...

In his insightful but unfinished work, Dharm Narain drew attention to the behavior of prices as one of the important factors determining the extent of poverty in rural India. His empirical investigations, summarized in Gunvant Detail contribution 10 this volume (chap 1), provide strong prima facie evidence of such influence. Dhram Narain found that rural poverty is not only inversely related to...

By analyzing ontological differences between two contested concepts, the puzzle and the game, the paper aims at constructing a structural framework for understanding the videogame and its challenges. The framework is built on three basic challenge structures: the puzzle, the strategic challenge, and the kinesthetic challenge. The argument is that, unlike the latter two, the puzzle cannot consti...