This paper examines the effect of the freemium strategy on Google Play, an online marketplace for Android mobile apps. By analyzing a large panel dataset consisting of 1,597 ranked mobile apps, we found that the freemium strategy is positively associated with increased sales volume and revenue of the paid apps. Higher sales rank and review rating of the free version of a mobile app both lead to...

There is a lack of mobile app which aims to improve health screening uptake developed for men. As part of the study to develop an effective mobile app to increase health screening uptake in men, we conducted a needs assessment to find out what do men want from a health screening mobile app. In-depth interviews and focus group discussions were conducted with 31 men from a banking institution in ...

BACKGROUND The potential of interactive health education for preventive health applications has been widely demonstrated. However, use of mobile apps to promote smoking cessation in hospitalized patients has not been systematically assessed. OBJECTIVE This study was conducted to assess the feasibility of using a mobile app for the hazards of smoking education delivered via touch screen tablet...

AIM To validate the accuracy and repeatability of a mobile app reading speed test compared with the traditional paper version. METHOD Twenty-one subjects wearing their full refractive correction glasses read 14 sentences of decreasing print size between 1.0 and -0.1 logMAR, each consisting of 14 words (Radner reading speed test) at 40 cm with a paper-based chart and twice on iPad charts. Time...

The growth of the smart devices market and the development of mobile applications (Apps) for them have given rise to an App economy. Sales of mobile applications are a key revenue source in this economy, with the expected worldwide market growth of US $75 billion by 2017. Despite the trend, many mobile Apps fail to attract customers, yet there has been a lack of research and understanding of th...

Mobile app-based device utilization, including smartphones and handheld tablets, suggests a need to evaluate evidence to guide selection and implementation of these devices in the occupational therapy process. The purpose of the research was to explore the current body of evidence in relation to mobile app-based devices and to identify factors in the use of these devices throughout the occupati...

The continued increase in the use of smartphones and other mobile devices has led to a substantial demand for applications. With growing availability apps, retrieving right application from large set become difficult. However, existing term-based search engines tend retrieve relevant apps based on query terms rather than considering app features really required by users, such as functionalities...