The genesis of new statistical models has rarely been within the field of marketing research. Marketing researchers have mainly borrowed from other fields. Conjoint analysis and the more recent discrete choice or choice-based conjoint methods are no exception. Conjoint methods were based on work in the sixties by mathematical psychologists and statisticians Luce and Tukey (1964), and discrete c...

A number of recent papers have investigated the foundations of methods allowing to sort multi-attributed alternatives between several ordered categories. This paper has a similar objective. Our analysis uses a general conjoint measurement framework, encompassing most sorting models used in MDCM, that was proposed in the literature. Within this framework, we provide an axiomatic analysis of what...

Because most conjoint studies are conducted in hypothetical situations with no consumption consequences for the participants, the extent to which the studies are able to uncover “true” consumer preference structures is questionable. Experimental economics literature, with its emphasis on incentive alignment and hypothetical bias, suggests that more realistic incentivealigned studies will result...

Online consumers are known to be impatient. It is therefore critical for merchant websites to offer relevant recommendations quickly and with minimal customer input to their online visitors. Recommending pertinent items to first-time visitors, however, is particularly challenging. In this paper, we show how conjoint analysis can be leveraged to design a recommender system that elicits customers...

Contingent valuation (CV) and conjoint analysis were used to estimate landowner’s willingness to pay (WTP) for ecosystem management on non-industrial private forest land. The results suggest that even when conjoint and CV questions are the same, except for rating and pricing format, respectively, WTP estimates are quite different. Since most conjoint models essentially count ‘maybe’ responses t...

BACKGROUND The application of conjoint analysis (including discrete-choice experiments and other multiattribute stated-preference methods) in health has increased rapidly over the past decade. A wider acceptance of these methods is limited by an absence of consensus-based methodological standards. OBJECTIVE The International Society for Pharmacoeconomics and Outcomes Research (ISPOR) Good Res...

BACKGROUND Family-based treatment is an efficacious outpatient intervention for medically stable adolescents with anorexia nervosa. Previous research suggests family-based treatment may be more effective for some families when parents and adolescents attend separate therapy sessions compared to conjoint sessions. Our service developed a novel separated model of family-based treatment, parent-fo...

This paper presents a self-contained introduction to a general conjoint measurement framework for the analysis of nontransitive and/or incomplete binary relations on product sets. It is based on the use of several kinds of marginal traces on coordinates induced by the binary relation. This framework leads to defining three general families of models depending on the kind of trace that they use....

Measurement theory provides additive conjoint structures for additive representations of empirical data. Roughly, an additive conjoint structure is a product of (quasi)ordered sets with some properties connecting the different factors of the product. Well-known Debreu’s Theorem says that every additive conjoint structure can be embedded in a vector space over the real numbers. This embedding yi...