the basic objective of this study is to design the model of effectiveness of electronic advertisement on consumer buying behavior. the research population is customers and consumers of large food stores in shiraz that used a store's website. the sample of this study is as big as 400 people. cluster random sampling method based on visible traits in the population with the highest estimated ...

Defaults have such powerful and pervasive effects on consumer behavior that they could be considered "hidden persuaders" in sonríe settings, ignoring defaults is not a sound option for marketers or consumer policy makers. The authors identify three theoretical causes of default effects—impiied endorsement, cognitive biases, and effort—to guide thought on the appropriate marketer and policy make...