this paper explores the relationship between cognitive dissonance and product involvement. this project is a descriptive- mensurable research. the statistical population of this project includes all students of isfahan university in 2012-2013, and the sample volume was determined through cochran formula (354); and they were selected via stratified random sampling method. data was collected thro...

Consumer involvement in healthcare is critical to support continuity of care for consumers to manage their health while transitioning from one care setting to another. Validation of evidence-based practice (EBP) guideline by consumers is essential to achieving consumer health goals over time that is consistent with their needs and preferences. The purpose of this study was to compare an Omaha S...

Consumer purchasing online is considered, with interactivity highlighted as a critical end-user issue. Levels of user interactivity up to and including virtual reality environments are now realistic in e-tailing. Conceptualizing interactivity to recognize the relevance of perceptions to consumer engagement motivates a focus on the user interface. Aspects relating to trust, usability and involve...

In Nepal, reporting of adverse drug reactions (ADRs) occurs on a voluntary basis by doctors, pharmacists, nurses, health assistants, and other healthcare professionals. The country's pharmacovigilance program is still in its infancy; it has limited coverage and underreporting is common. This major limitation could be reduced with consumer involvement. This report examines the necessity and bene...

BACKGROUND The emergent international practice of involving consumers in health research is driven, in part, by the growing share of health research that can only be applied in and emerge from knowledge that is shaped by human values and societal contexts. This is the first investigation of its kind to identify the current prevalence, challenges, enabling factors and range of approaches to cons...

This study attempts to understand how website interactivity (level of active control and direction of communication) can impact purchase intention through consumer involvement. The product type featured on the website is a moderating factor in the effects of interactivity. In a laboratory experiment, subjects were asked to perform purchasing tasks of non-fictional books or greeting cards on web...

.................................................................................................................. iii EXECUTIVE SUMMARY ............................................................................................ v INTRODUCTION......................................................................................................... 1 BACKGROUND & SIGNIFICANCE ......................